For over half a decade, Exxon Mobil’s research team worked closely with universities and government units to protect the dugong habitat, and to raise public awareness on the situation.
We ditched the traditional approach, turning long paragraphs into fun storytelling, and data into simple infographics. The audience was captivated. The result was highly encouraging. Across four social media platforms, their creative marketing campaign achieved millions of impressions and engagement, and inspired long-term actions to protect the dugong population.